3D modeling for promotion
There is no negating that images and videos are much more effective for marketing purposes than words. A picture is worth a thousand words, after all. Although some say the adage is nothing more than a cliché, you will find it difficult to come up with a better expression to describe today’s product advertising approach.
Photography and illustration, in addition to TV ads, are the dominating forces in the marketing industry. If photography and videos deliver a peek of what the products are all about and how they look in real life, illustrations offer a bit more of an artistic approach in the visuals. Unlike photography and videos, pictures do not have to show specific people, situations, or even real images of products.
Advertisers may also use conceptual illustrations to evoke curiosity on consumers’ part and potentially express many different meanings. In other words, photography and videos strike viewers’ senses more directly, while illustrations are more open to interpretation.
In the past decade or so, there has been a steady shift in the marketing industry from photography to the adoption of 3D modeling services. Advertisements have become mind-blowingly diverse with the rapid development in technology, particularly computer-generated imagery (CGI), to give much more freedom for advertisers to convey information about products.
WHY 3D Modeling?
Companies often use printed or online catalogs to showcase the full extent of their product lines. While it is essential to have a thumbnail image of every product, it is also important to show consumers how these items might be incorporated into their daily lives, thus prompting a purchase.
A good way to do this is to set up a scene such as a kitchen, bedroom, or study that integrates several pieces of furniture in a natural, inviting manner. In this instance, a detailed background pulls the image together and creates a cohesive, professional image.
As useful as lifestyle images are, many situations require a different type of visual.
White backgrounds are more appropriate, for example, when displaying a product’s range of color options. When using 3D product renderings, this type of background may also be effective for highlighting an item’s fabric, joints, or other details of construction. Sometimes, a white background is simply the most successful tactic to draw a consumer’s attention to an eye-catching design.
Advertising with 3D Rendering
Advertisements using animated 3D rendering essentially try to send the same message. Both are marketing pieces, after all, intended to convince potential consumers to buy goods or services. What makes animated 3D rendering different is the way the narrative is presented to the audience. If conventional videography on TV ads almost always features people, products, and their interactions with each other, animations can be made either simpler or much more complex depending on the technical capabilities of the modelers.
3D modelers, equipped with advanced 3D software, are currently changing the paradigm in the advertising and marketing industry. Both big and small brands have been welcoming of the shift, realizing the need to present a different creative way to get their products in front of consumers. Indeed, traditional methods are still widely used, but people also crave for a somewhat unusual form of product presentation in advertisements.
They search for details in similar products and make a proper comparison of every aspect including price and design. Educated consumers can be either beneficial or disastrous for companies. If you have quality products, they should be interested in. If you cut corners, your products need more than just endorsements from popular celebrities to generate sales. The key is how you present the products in advertisements.
Jumping on the bandwagon of 3D rendering services after spending a long while with the traditional marketing approach is not always an easy step for companies to take, but the market now has a lot of talented modelers to help make the transition smoother. A lot of 3D modelers are even willing to get involved in the marketing process from the start. By the time the product is ready to hit store shelves, the ads are also ready to deploy as well.
A New Way to Do Old Marketing Methods
To make more sales, advertising pieces must tell a narrative that consumers can relate to and understand. No one knows that better than marketers do. Every product on sale needs to generate an emotional response, both curiosity, and excitement, on consumers’ part.
Your product can be too complex or too simple to deliver relatable narratives, but the good news is that 3D rendering freelancers handle just about everything equally well. When photography is bland and videos are ordinary, now you have another method to spark interest.
With 3D modeling and rendering, the advertisement pieces are still delivered as still images or videos different from traditional photography and recording. It is more imaginative yet realistic, sophisticated yet familiar, and complex yet practical. Think of it as a new marketing medium to achieve the same old target for making sales.
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