3D modeling for promotion There is no negating that images and videos are much more effective for marketing purposes than words. A picture is worth a thousand words, after all. Although some say the adage is nothing more than a cliché, you will find it difficult to come up with a better expression to describe today’s product advertising approach. Photography and illustration, in addition to TV ads, are the dominating forces in the marketing industry. If photography and videos deliver a peek of what the products are all about and how they look in real life, illustrations offer a bit more of an artistic approach in the visuals. Unlike photography and videos, pictures do not have to show specific people, situations, or even real images of products. Advertisers may also use conceptual illustrations to evoke curiosity on consumers’ part and potentially express many different meanings. In other words, photography and videos strike viewers’ senses more directly, while illustrations are mor